Month: September 2019

inteligencia artificial cognitiva en turismo

Without a doubt, cognitive artificial intelligence (CAI) will improve results of your tourist destination. When we talk about cognitive artificial intelligence, we refer to the potential of a machine to understand, learn, and get better decisions, by analysing millions and millions of data resulting from the study of human behaviour. In other words, CAI applied […]

indicadores de satisfacción del cliente

If somebody asks you about your guests’ satisfaction, your instinctive answer would be: “My guests are very satisfied”. However, very few hotels answer back, measure or even know the customer satisfaction indicators. Information is power. The current technology enables us to measure and quantify the level of satisfaction of our customers using Business Intelligence tools […]

destinos turísticos inteligentes en la nuera era del turismo

An intelligent tourist destination or Smart Destination synthesises an innovative tourist space accessible for everyone, established on a technological infrastructure, betting on a sustainable development of the territory, facilitating the interaction and integration of the visitor concerning the environs, and increasing the quality of his experience at the destination, and the quality of life of […]