Can we quantify everything today? Can we measure user satisfaction or the emotions caused by a particular product or service? Every consumer has his own motivations and needs, both internal and external, that may directly affect to his purchasing process. However, and fortunately, new technologies and scientific advance have made possible to easily obtain this […]

Did you know that just a few companies are using techniques to measure and improve their companies decision-making processes? Several research findings estimate that only 2% to 5% of the companies use these methods. Decision-making is one of the basic and essential processes that managers have to deal with when managing a business. And in […]

Nowadays, since business world is full of competitors in every single professional sector, brands are continuously looking for solutions and procedures to make their companies more competitive and productive and, in short, to increase their income. A huge quantity of data are generated by the majority of companies, who, in many occasions, do not manage […]