Image recognition is a modern technology that is changing the world we are used to. We are now able to equip a computer with a camera and make it learn how to decode or interpret what the camera captures. Really impressive!! The capacity of a computer system to interpret the registered images, analysing them and […]
Without a doubt, cognitive artificial intelligence (CAI) will improve results of your tourist destination. When we talk about cognitive artificial intelligence, we refer to the potential of a machine to understand, learn, and get better decisions, by analysing millions and millions of data resulting from the study of human behaviour. In other words, CAI applied […]
The possibility to improve customer experience in a retail store has a direct effect on the success or failure of an establishment. “Horses for courses”. This saying is very close to real life. We offer an endless amount of products with the hope that they are suitable for the customers coming into our store. However, […]
If somebody asks you about your guests’ satisfaction, your instinctive answer would be: “My guests are very satisfied”. However, very few hotels answer back, measure or even know the customer satisfaction indicators. Information is power. The current technology enables us to measure and quantify the level of satisfaction of our customers using Business Intelligence tools […]
Having the best Stand in a trade fair or in an exhibition is an excellent opportunity to grow our business, attract more customers, and show our brand-name strength. However, these places are always full of people, competitors, the hustle and bustle of the trade fairs. We must consider many factors and make an intelligent investment […]
In this digital era, we constantly listen about the incredible advantages of the business intelligence and how it helps to the companies to improve their results. However, many companies in the hotel industry still believe that these techniques are limited to the technology sector. This belief is false. Hotels and restaurants that are using business […]
An intelligent tourist destination or Smart Destination synthesises an innovative tourist space accessible for everyone, established on a technological infrastructure, betting on a sustainable development of the territory, facilitating the interaction and integration of the visitor concerning the environs, and increasing the quality of his experience at the destination, and the quality of life of […]
Can we quantify everything today? Can we measure user satisfaction or the emotions caused by a particular product or service? Every consumer has his own motivations and needs, both internal and external, that may directly affect to his purchasing process. However, and fortunately, new technologies and scientific advance have made possible to easily obtain this […]
Did you know that just a few companies are using techniques to measure and improve their companies decision-making processes? Several research findings estimate that only 2% to 5% of the companies use these methods. Decision-making is one of the basic and essential processes that managers have to deal with when managing a business. And in […]
Nowadays, since business world is full of competitors in every single professional sector, brands are continuously looking for solutions and procedures to make their companies more competitive and productive and, in short, to increase their income. A huge quantity of data are generated by the majority of companies, who, in many occasions, do not manage […]